Since being founded in 2015 by three passionate individuals, ValueLogic has grown to a team of over 70 people providing services to dozens of clients and delivering projects in many different technologies. This variation and refusal to stick to one familiar path is perhaps the seed of what has become our Octopus Strategy. It’s a bold mission statement that accelerates both growth and innovation through diversification and it is one to which we are fully committed. This is how it works for business…

What is an Octopus Strategy?

An Octopus Strategy is one that puts diversification of business activities at the heart of the way the company operates. It’s a simple enough concept if you imagine each tentacle of an octopus as a separate branch of innovation that is connected to the head of the business but works independently of the others. 

Easy to picture doesn’t always mean easy to implement. One of the main pitfalls with companies that make a commitment to diversification is that they often end up moving away from their core skill set just for the sake of widening their portfolio and introducing new potential revenue streams. The delicate balance with something like a good Octopus Strategy is finding new areas which are both ripe for innovation and distinct from the existing parts of your business while staying within your narrowly identified value drivers. 

Our core business is delivery of software to the clients. That’s what we do best. We pay attention to the quality of services we provide and our satisfied clients then recommend us to others in return. The profit we generate is then invested in carefully chosen ideas that join new technology, interesting solutions, and consistent value propositions. We, therefore, stopped being just a software delivery company long ago and became an innovation incubator and hub, as we are invested as partners or creators in many of the projects we work on. 

We commit ourselves to go beyond demo and proof of concept stage, as we believe that building serious capability requires full engagement. We also commit to the idea that each of the projects that becomes one of the arms of our business is diverse enough from the others to be a unique challenge, while still playing to our strengths as a team of senior software engineers.

One year into our commitment to the Octopus Strategy, the first three projects in which we are stakeholders are an ideal illustration of diversification, as each is a pure software project but from a totally different domain.

Bookado is a smart solution to reducing wasted time for booking meeting rooms using Augmented Reality markers. It is offered as a SaaS product, integrated with O365 and Google calendar. We have created a cost-effective alternative to wall-mounted displays that saves money for businesses, leverages mobile devices in the workplace, and plays with nascent technology in an engaging way.

EatApp is an application that was pitched to us by its founder and we believed in it so deeply that we became partners. It takes the restaurant menu experience and enhances it with tempting images of food and information about everything from allergens to wine recommendations. It creates a new element to the restaurant experience on the diner’s mobile device.

Movello is an application that takes the craze for counting our daily steps in a whole new, altruistic direction. It records movement and, when particular targets are hits, makes automatic donations to charities chosen by the user.

This is what we mean by diversification: one solution for offices that leverages AR, an app for restaurant owners and diners to disrupt the way we use menus, and a health app that gives people an opportunity to give something back.

If you have an idea that you think plays into our strength as software engineers and our commitment to building a portfolio of diverse and innovative solutions, we’d love to hear from you.