
Executive Summary
FlowFact focuses on smart solutions to increase the efficiency of real estate agents, make their jobs easier, and minimize manual tasks. Automation is a top goal in the modern real estate market. We met to develop one small tool, but we stayed a while longer.
About FlowFact
FlowFact has been developing innovative customer relationship management (CRM) systems dedicated to the real estate industry for 30 years. The German market leader provides a solution for customers to fully control and manage their relationships and professional customer’s services. The platform is a comprehensive set of tools that automate real estate sales with strong marketing support.
Client
Flowfact
Scope
UX Design
UI Design
Backend Development
Quality Assurance
Tech & Tools
Figma
Java
Typescript
Kotlin
React
Spring
In this case, it kicked off with the implementation of a frontend solution and goes all the way to maintaining the core services. Even with new concepts, we draw on the expertise of ValueLogic developers to find the best solution for our product.
Lars Stein, Professional Product Manager FLOWFACT

Challenges
- Create a plain path for real estate brokers to use
- Web application and Outlook plugin as an addition
- Outlook plugin and services responsible for maintaining mail accounts
- Adding data, like email address, pictures, and attachments to email via a plugin
- Extracting data from email, like e-mail address, picture, attachment, and content using a plugin and synchronizing with FlowFact
Effective email communication
We set out to create a solution that would automate email communication with customers using popular tools. Agents receive a lot of data from clients and questions about particular properties. The challenge was to create a plugin that would allow for tying together all the needs and shorten the response process.
Solution
When an agent receives an email from a client interested in a property, they can easily add a contact, define data, and connect a concrete offer thanks to an Outlook plugin. Calendar integration, task addition and meeting invitations are additional capabilities we've built together. The application is available in the Microsoft store.
The mentioned Outlook Addin has grown from a rough prototype to fully grown, complete solution that has extended our product fully into the O365-world. In our core product, we (FLOWFACT developers and ValueLogic developers) build a new solution for O365 synchronization, which means building the service, taking care of a successful migration process and independently maintaining it to this day.
Lars Stein, Professional Product Manager FLOWFACT

Customer values
Ease of work for the end-user
Coperation in user's tools (Outlook, web client)
Simple connection of agents to the company database
Quick delivery of key functionalities to new customers while maintaining existing system compatibility
With a strong partner such as ValueLogic, we have increased development opportunities in almost every area and team. This has allowed us to grow with new editions of FLOWFACT and expanded products, such as Outlook Plugin, to build faster and more efficiently side-by-side. And, of course, ValueLogic's experience has driven our ideas on how to implement new solutions in the best and most efficient way possible.
Lars Stein, Professional Product Manager FLOWFACT
Smart solutions
we make it easier to work with common tools by adapting them to the needs of employees and customers.
Email communication improvement
and connect with business-specific items.