Talon.One’s product allows businesses to trigger targeted, personalized promotions for customers and prospects based on their unique interactions with the business. The solution integrates seamlessly with apps, tapping into real-time data via a powerful API. Businesses can run flexible promotion marketing campaigns that perform, without wasting development time and marketing money.
Talon.One asked ValueLogic to create a plugin that would enable store owners who use the Talon.One system to bring additional value to end-users through coupon offers.
The talent and know-how of the ValueLogic team are very impressive. We worked with experts whose engagement in projects was clear from the start, and their code is always very clear and well-structured. Their creative approach and way of thinking outside the box allow for innovative design and exciting new features. We had a great experience working with them and recommend them all the time.
Christoph Gerber CEO & Founder of Talon.One
Launched in 2015, Talon.One has built a system that allows marketing, business, and product teams to come up with and implement customer retention and loyalty systems without the need for developers. It has since grown into the leading Promotion Engine for businesses operating all around the world. The company is another great idea of Christoph Gerber founder of Liferando.de
When working for fast-moving companies, part of the challenge is always to deliver functional solutions, at speed, and on budget. The Talon.One project involved one development team creating a plugin that integrates with the system within three months.
From a functional point of view, the biggest challenge was finding a way to track user events in the store, such as logging in to the site, adding or removing the product from the shopping cart, and so on. This data was crucial for helping shop owners to make informed decisions. It had to be delivered fast and accurately.
When building brand new sites or functionalities, the most important part of the approach is to carry out a thorough audit of requirements. For Talon.One, these were:
The plugin is only one small extension to the Talon.One system, but it has measurable benefits for the business, for store owners that use their technology, and for online shoppers.
It allowed the company to widen the functionalities of its core technology and offer more to online store owners. Those stores can set up campaigns or coupons to attract customers and collect behavioral data to calibrate future promotions and marketing activities. And for end-users, there is the benefit of special offers and future interactions with their favorite online brands that are more tailored and target their specific needs.